Inma Bermúdez: “In our projects, the greatest inspiration is to put yourself in the user’s shoes”
It’s Tuesday at noon, and the Sympathy Collaboration team is going to interview one of the most internationally recognized studios, Studio Inma Bermúdez.
Inma Bermúdez is the only Spaniard who works for IKEA, her FollowMe lamp is sold in the MoMa and is involved in a large number of projects with unparalleled quality in design and functionality. Moritz Krefter, architect, is the other half of the studio.
They come to the appointment with punctuality, to a very representative space of the best Valencian culinary culture, the Ricard Camarena Restaurant. Upon arrival, Luis González, his press officer, attends us, since Ricard is abroad this week. The space stands out for its style and sobriety, the perfect place for this interview.
Sympathy Collaboration: Tell us a little about you for the one who does not know you yet
Studio Inma Bermúdez: (Inma) We are Inma Bermudez and Moritz Krefter and we work in the studio that bears my name (studio inma bermúdez), which develops products for different companies nationally and internationally, important companies such as IKEA or Marset, Valencian companies such as Lladró. We are very happy because we work on what we love.
SC: What is your work process?
Studio Inma Bermúdez: (Moritz) As in most of the projects we face in the study, we have focused on the functional part. We set out to give the cyclist more visibility, and for that we decided that our graphic application should be reflective.
Regarding the graphic part we are inspired by the disruptive camouflage, also known as Razzle Dazzle. This was a method of camouflage used on ships during the First World War that consisted of a complex system of geometric shapes, in contrasting colors, interrupted and interwoven with each other. The goal with this type of camouflage was not hiding but deceive the enemy.
SC: Is it the first time you have tried this kind of creative process and work and what problems did it give you?
Studio Inma Bermúdez: (Inma) In this case, the development process has been similar to what we usually do in the study. First we sit down, we see how we can focus the project and once we have the idea, we digitize it in the computer. In this case we have made a digital representation of how the idea could be and then Moritz, who is very good in the workshop, has been responsible for making the final graphic application.
(Moritz) In the end, what looks like this, (points to the helmet) seems very simple, but to get here, I’ve done 8 or 9 tests with different materials, paints, different types of reflective, and all applied on top of a “black mop bucket” that was the closest thing to the curved surface of the helmet, since we only had a helmet to carry out the project.
SC: What do you do to inspire you in your work?
Studio Inma Bermúdez: (Mortiz) very easy, live (laugh)
(Inma) In most of our projects, functionality is the most important part, therefore, our greatest inspiration is the use of the object itself, to put ourselves in the user’s shoes, to solve in the best way the function for which it is going to be created that product, taking into account the optimization in production and transport processes and the use of raw materials.
You can bid on the helmet of Studio Inma Bermúdez here: http://sympathycollaboration.com/ultimate-auction/casco-closca-by-studio-inma-bermudez/