Interview with Inma Bermúdez and Moritz Krefter

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Inma Bermúdez: “In our projects, the greatest inspiration is to put yourself in the user’s shoes”

It’s Tuesday at noon, and the Sympathy Collaboration team is going to interview one of the most internationally recognized studios, Studio Inma Bermúdez.

Inma Bermúdez is the only Spaniard who works for IKEA, her FollowMe lamp is sold in the MoMa and is involved in a large number of projects with unparalleled quality in design and functionality. Moritz Krefter, architect, is the other half of the studio.

They come to the appointment with punctuality, to a very representative space of the best Valencian culinary culture, the Ricard Camarena Restaurant. Upon arrival, Luis González, his press officer, attends us, since Ricard is abroad this week. The space stands out for its style and sobriety, the perfect place for this interview.

 

Sympathy Collaboration: Tell us a little about you for the one who does not know you yet
Studio Inma Bermúdez: (Inma) We are Inma Bermudez and Moritz Krefter and we work in the studio that bears my name (studio inma bermúdez), which develops products for different companies nationally and internationally, important companies such as IKEA or Marset, Valencian companies such as Lladró. We are very happy because we work on what we love.

SC: What is your work process?
Studio Inma Bermúdez: (Moritz) As in most of the projects we face in the study, we have focused on the functional part. We set out to give the cyclist more visibility, and for that we decided that our graphic application should be reflective.

Regarding the graphic part we are inspired by the disruptive camouflage, also known as Razzle Dazzle. This was a method of camouflage used on ships during the First World War that consisted of a complex system of geometric shapes, in contrasting colors, interrupted and interwoven with each other. The goal with this type of camouflage was not hiding but deceive the enemy.

 

Inma Bermúdez and Mortiz Krefter at Ricard Camarena Restaurant (Photo: Generando Imagen)

 

SC: Is it the first time you have tried this kind of creative process and work and what problems did it give you?
Studio Inma Bermúdez: (Inma) In this case, the development process has been similar to what we usually do in the study. First we sit down, we see how we can focus the project and once we have the idea, we digitize it in the computer. In this case we have made a digital representation of how the idea could be and then Moritz, who is very good in the workshop, has been responsible for making the final graphic application.

(Moritz) In the end, what looks like this, (points to the helmet) seems very simple, but to get here, I’ve done 8 or 9 tests with different materials, paints, different types of reflective, and all applied on top of a “black mop bucket” that was the closest thing to the curved surface of the helmet, since we only had a helmet to carry out the project.

SC: What do you do to inspire you in your work?
Studio Inma Bermúdez: (Mortiz) very easy, live (laugh)

(Inma) In most of our projects, functionality is the most important part, therefore, our greatest inspiration is the use of the object itself, to put ourselves in the user’s shoes, to solve in the best way the function for which it is going to be created that product, taking into account the optimization in production and transport processes and the use of raw materials.

 

You can bid on the helmet of Studio Inma Bermúdez here: http://sympathycollaboration.com/ultimate-auction/casco-closca-by-studio-inma-bermudez/

 

 

 

Interview with DEIH

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Deih: “There are times that the expression of a feeling is what makes me draw a scene”

 

Deih, Valencia 1978. Since 2003 Bachelor of Fine Arts – San Carlos, UPV – Valencia and since then with an unstoppable professional and artistic career. This renowned Valencian artist has focused and developed in mural painting, animation, illustration and comics, participating in many international exhibitions and festivals and holding workshops and conferences in both independent and institutional organizations.

 

Sympathy Collaboration: Tell us how you describe yourself?
Deih: I guess I’m a creative in general, apart from being human and all that, a creative person … I’m always thinking things to do and I do them. Especially I prefer to draw and mural painting but I think of things for all kinds of projects.

SC: What made you dedicate yourself to this?
Deih: I think it was not being able to stop drawing. At first I drew but not so much, my brother is a cartoonist and older than me and I tried to learn to draw better, but then it’s as if a door opened and I could not stop inventing stories, drawings … in fact I started Hispanic philology and I got very good grades but I said, I want to draw and I signed up for fine arts.

 

Deih delante de Vuelta de Tuerca (Fotografía: Generando Imagen)

SC: What do you usually do to recharge ideas?
Deih: There are several types of recharge, when I go on a trip to paint around, I recharge my batteries a lot because besides being painting I have a lot of experiences and it is very intense, because you are meeting a lot of people and it is all new. When I finish a project what recharges my batteries the most is to be with my daughter and my girl and a bit of nature too, not to be in the city and that’s where I come up with new ideas and paradoxically they are very technological and about cities and things like that. You have to separate a little, stop obsessing and think about how to follow your ideas and develop them and maybe when you disconnect the door opens again.

SC: Tell us a little about your creative process?
Deih: I think that my creative process always starts from stories I want to tell and that mixes with things I want to draw, and then in that fusion between the things I want to tell and the things I want to paint I find the best way to tell a story. There are times that it comes more from the side of the things I want to draw and from there I give meaning to the story and sometimes it is more the expression of a feeling or a reflection on the world and that is what makes me draw a certain scene.

SC: For this helmet, tell us how the procedure has been? Have you had to change much of your way of working?
Deih: The first thing that came to mind is to make a scene with characters, which is what I usually do, but then I thought, fuck, my characters always wear helmets, I’m going to make a helmet that they wear, I’ll make the helmet , and that solved me a lot, because I was thinking what was the best point of view to put the characters and that took away all the doubts I had and I dedicated myself to make a helmet like the ones that my characters would wear, a bit technological and actually It’s like a tribute to one of my favorite writers: William Gibson, that’s why it’s called Neuromancer, and in which there is a cyberpunk universe that I love, and that’s how I see it in my head when I read those novels, the helmets are broken, full of engine grease, and have that point of technological chips that is like another virtual reality that is as real as ours. The truth is that I enjoyed doing it a lot, but a lot, in fact the following pieces that I have made in the street wear helmets more similar to this one than the ones I used to make, which were more fabric. I am actually enjoying with the change.

You can bid for Deih’s helmet here: http://sympathycollaboration.com/ultimate-auction/casco-closca-by-deih/

 

Interview with Jorge Lawerta

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Lawerta: “style is something that is always in process, it is not something that is finished”

Jorge Lawerta, Valencia 1983. After working for years in design studios and advertising agencies, this Valencian illustrator decided to make a radical change in his life and start illustrating on his own. His simple and colorful style drinks from sources as diverse as football or music but there is also room for lettering projects loaded with irony or sex. Traditional illustration, digital, lettering, characters … any excuse is good for drawing.

 

Sympathy Collaboration: Tell us Jorge what is your working methodology?
Jorge Lawerta: Well, I usually differentiate between client work and personal work, but I suppose in both cases I spend a lot more time thinking about the idea or defining what I’m going to do, rather than the execution, because it’s quite simple in style what I do but find the image is the most important. Once I have it clear, doing it is much easier and faster.

SC: Have you encountered any kind of difficulty with this work?
Lawerta: Difficulty yes because I usually work on a flat surface and this is a volume, so it is difficult for you to put your hand and find the position in which you are comfortable. On a technical level it is a non-porous surface and not just any ink covers or works well … let’s say it’s been a little uncomfortable to work with (laughs).

 

 

Jorge Lawerta (Photo: Generando Imagen)

SC: What do you do to recharge ideas?
Lawerta: Well, really nothing special. I think that like all of us, we are very hooked on social networks and the Internet, so I consume many images. Pinterest for example is like a tailor’s box, I spend hours looking at it, I listen to a lot of music … I think it’s just seeing the work of other illustrators and other artists that makes you want to get up and paint.

SC: Did you take a long time before finding your own style?
Lawerta: It would be necessary to define a lot, but I suppose it is something that is in process, it is not something that is finalized, I think it is something that you are shaping, removing layers and adding until in the end, when you finish and see all the work you have done, you can see what the style was like. I think the style is changing and evolving, I would not know if I have a specific style.

You can bid for the helmet of Lawerta in this link: http://sympathycollaboration.com/ultimate-auction/casco-closca-by-lawerta/

 

 

Inauguración SYMPATHY COLLABORATION

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Este viernes 24 a las 19:00h INAUGURACIÓN de SYMPATHY COLLABORATION en el Centre del Carme.
SympathyCollaboration es una iniciativa creativa y solidaria en la que han participado 41 de los mejores artistas valencianos interviniendo un casco de la firma Closca Design.
Los cascos serán subastados y los beneficios de la subasta serán para Bioagradables y Fundació ASSUT, organizaciones que trabajan en la mejora de los entornos naturales locales.

Organiza: Asociación Zedre Art Mural i Cultura Urbana y Vuelta de Tuerca Bicicletas
Colabora: Closca Design
Participa: Centre Cultural del Carme y EASD

Confirmad vuestra asistencia aquí

 

ARTISTAS:

Ada Diez – www.adadiez.com
Alba Casanova – www.albacasanova.es
Alejandra de la Torre – www.alejandradelatorre.com
Aneta Tarmokas – www.tarmokas.com
Arquicostura – www.arquicostura.com
Blanca Añón – www.blancaanyon.com
Carmen Frontera – www.fronteracarmen.tumblr.com
Carolina Ferrer & Encarna Sepúlveda
Carolina Valls – www.carolinavalls.com
Paloma Corts,DePalo – www.palomacorts.com
Dyox – www.dyox.es
Guillermo Ros – www.guillermoros.com
Héctor Merienda – www.hectorcampoy.com/
Inma Bermúdez & Moritz Krefter – www.inmabermudez.com/
Inma Carpena – www.inmacarpena.tumblr.com/
Irene Belenguer – Las Minimis – www.lasminimis.com/
Javier Calvo – www.javiercalvo_art.com
Juan Olivares – www.juanolivares.net
Lawerta – www.lawerta.com
Lorena García Mateu – www.lorenagarciamateu.com
Macdiego – www.macdiego.com
Mario Mankey – www.mariomankey.com
Paco Roca – www.paco-roca.es
Paulapé – www.paulape.cat
Pepitagrilla – www.pepitagrilla.es
Raky Martínez aka RakkaFukka – www.behance.net/Asystem2build
Rubén Tortosa – http://www.rubentortosa.com/